Distribution Aug 3 · 2 min read

The distribution checklist: run this before you spend

Seven questions that separate a justified distribution purchase from an expensive mood.

Photo via LoremFlickr
Takeaway

A purchase you can't tie to a specific, recurring bottleneck is decoration. The checklist makes that visible before checkout.

What happened

Communities of indie filmmakers and short-film creators keep converging on the same pre-purchase discipline: name the bottleneck, check the secondhand market, price the alternative of doing nothing, and sleep on it once. We compiled the full checklist from hundreds of those threads.

Why it matters

Spending in distribution is lumpy — a few purchases carry all the outcome. The checklist exists to make sure your money lands on those and not on the long tail of gear that demos well and shelves fast.

How to think about it

Treat the checklist as friction on purpose. Anything that survives seven honest questions was probably worth buying; anything that doesn't survives as money.

Pros
  • Kills impulse purchases painlessly
  • Works at any budget
  • Builds a paper trail of good calls
Cons
  • Requires honesty under temptation
  • Slower than one-click checkout
  • Friends may call you cheap
Watch out

Sales events are checklist bypass attempts. A discount on something you don't need is still a net loss.

FAQ

What's the single best question?

"Which session this week did I lose to not owning this?" If you can't name one, close the tab.

Does this apply to small purchases?

Under a coffee's cost, skip the ceremony. The checklist is for anything you'd notice on a statement.

What about once-a-year deals?

A real bottleneck plus a real discount is great. The checklist just confirms which one you have.

Sources

#Distribution #Gear
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